From Pushy Sales to Conscientious Connecting
In 2008, during the economic downturn, Dave Ribble saw what so many missed — the “push harder, sell faster” approach wasn’t just broken in sales, it was failing across workplaces. People were pushing for raises, promotions, and results… but pushing only created more resistance.
Then came what Dave calls his Field of Dreams moment. He stopped chasing and started connecting — leading with trust, listening first, and treating every conversation as a chance to learn and serve.
The result? Easier conversations. Genuine collaboration. Opportunities that scripts could never unlock.
Since that shift, Dave has made it his life’s work to master and teach the disciplines of Communication, Connection, and Collaboration, sharing them in his book The Way of the Conscientious Connector and through the StandOut Mastery Program.
Now, The Ribble Effect brings that same philosophy to life — giving you real-time support to practice and live it every day.